logo
  • Home
  • COVID-19
  • About Us
  • Products
  • Services
    • Microsoft Dynamics 365 CRM Training
    • Microsoft Dynamics 365 CRM Configuration
    • Microsoft Dynamics 365 CRM Customization
  • Resources
    • Blog
    • White Paper download
    • CRM for SMB
  • Clients
Contact Us 610.355.1978
Blog
Will CRM Solve My Sales and Lead Generation Problem?
Posted on 07/26/2015

Many of the small business owners I talk with want to implement CRM or Customer Relationship Management with an implicit assumption that doing so will help improve Sales and Lead Generation.

What they do NOT expect is the change that CRM demands in the way they operate their business, the way sales people sell, and the way a correct implementation of CRM reduces the need for key people to be personally involved in some business processes!

At its core, the CRM demands that individuals let go of their personal importance in individual tasks and develop new roles in enhanced processes that takes them and the business to a new level of efficiency and productivity. And this process of change is at best, difficult.

So herein lies the real problem – an expectation of changed (improved) results with NO expectation of a need for changed behaviors and processes. Now think about this for a moment – how can anyone expect that output can change without some kind of change occurring in the processes that create the output? If one continues to keep doing the same old things, how in the world can one expect different results?

Having said this, there are obviously many who have realized the need for change and are willing to do what it takes to make it happen. This is a HUGE step which leads to the next question – how long will the process take? Typically, the answer is that it takes a lot longer that one would like it to take! As a rule of thumb, for a company that has around 10-15 persons involved in Sales, Marketing, or Customer Service, it takes 6-18 months before one can see the results one expects – an unacceptably large range, with an unacceptably large budget cost that could result, but unfortunately, there’s no getting away from this reality.

Yes, CRM can help solve some Sales and Marketing problems. It takes time for the changes to work their way into the organization, and one has to have patience while this is occurring. The process MUST be facilitated by your CRM vendor, or an outside party. It just does not work if this process is done solely with internal personnel because you need the external third party to see if things are going off plan and take corrective action immediately.

It isn’t difficult, if the vendor knows what they are doing from an implementation perspective. Many CRM providers can provide the IT skills to code, customize and tweak the functionality needed. On the other hand, there are very few who know how to implement this for an organization.

Categories

  • CRM Implementation
  • Database Applications
  • For Your Information
  • Office 365
Address

EBS, Inc.

1990 Sproul Road,
Second Floor, Suite B

Broomall, PA 19008

Phone

610.355.1978

Fax

610.973.7815

    Site Map Contact Us
    logo

    © 2015-2020, Ebs, Inc.,

    All Rights Reserved

     

    This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
    Privacy & Cookies Policy

    Privacy Overview

    This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
    Privacy Overview

    This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.

    Necessary Always Enabled

    Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

    Non-necessary

    Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.