Many of the small business owners I talk with want to implement CRM or Customer Relationship Management with an implicit assumption that doing so will help improve Sales and Lead Generation. What they do NOT expect is the change that CRM demands in the way they operate their business, the way sales people sell, and […]
Resistance to Change is a natural phenomenon we are all subject to. It’s easier for some of us, harder for the rest. However, when an organization has to change the way it works, it becomes REALLY, REALLY HARD! This is particularly so for Sales and Marketing in the SMB Manufacturing space which has grown up […]