Chances are that you already have, at least partially, but for what reasons?  Most people wait for others to take the initial lead and learn from the issues faced.  If they are then convinced that it is a trend in their industry, they take the leap. So the question really is whether the move to […]

Ray Tomlinson was born Raymond Samuel Tomlinson in Amsterdam, New York, April 23, 1941.  In 1971, he figured out an email protocol on ARPANET, the precursor to the Internet, which enabled the sending of email to different hosts on the network, and not just to users on a single host computer. To achieve this, Ray […]

Many of the small business owners I talk with want to implement CRM or Customer Relationship Management with an implicit assumption that doing so will help improve Sales and Lead Generation. What they do NOT expect is the change that CRM demands in the way they operate their business, the way sales people sell, and […]

Resistance to Change is a natural phenomenon we are all subject to. It’s easier for some of us, harder for the rest. However, when an organization has to change the way it works, it becomes REALLY, REALLY HARD! This is particularly so for Sales and Marketing in the SMB Manufacturing space which has grown up […]